Understand motivation decisions people
What we do
We are a behavioral analytics company firmly rooted in human insights and powered by AI.
Makor [ ma·core ] = the source
Makor Analytics is a cutting-edge quantitative research company. Our assessments shatter the standard survey approach that has scarcely evolved in half a century.
Instead of merely analyzing your audience’s final survey answers like everyone else, we dig deeper by using AI behavioral analytics to assess your audience’s entire decision-making journey.
Our analytics provide granular audience insights that surpass market research norms. We upend the known limitations of merely assessing a survey’s final answer and supplant the need for costly and time-consuming focus groups.
By combining AI behavioral analytics with our unique values assessment, we capture people’s drivers and motivations, along with the full range of their complex perceptions and emotions. And we do it all in a simple, easy, scalable and repeatable way.
Our unparalleled audience insights provide pointed messaging and outreach guidance. Our precision is unrivaled. We empower you to truly understand your people – to see them, hear them, and align with them.
Our recommendations help you make better business decisions and connect more powerfully with your audience.